Smiling Paris is a French streetwear clothing & accessories brand. Between colorful

cotton fabrics, graphic prints and embroidery, the brand bet everything on the high quality

of the handmade in France. Their creativity and originality led them to growth their

business up to the United States where they were able to be retailed by many clothing

stores. I was their official graphic designer / art director and managed all the visual

part : design of a new visual identity (logo, packagings, goodies, hangtags, labels, etc.),

website design, clothing & accessories design, promotional materials design (lookbooks,

press kits, linesheets, newsletters, etc.), photoshoots art direction and regular update

of all the means of communication.